This resource lays out key elements of campaign development and provides case studies identifying how these elements help to create successful campaigns that result in concrete change.
This resource lays out 8 key elements of successful campaigns and illustrates them through three case studies. While the resource is not written explicitly as a guide for evaluation, the 8 key elements can be utilized as a framework for evaluating campaigns. By articulating a “best practices” model for campaign development, the authors are implicitly outlining a checklist for examining a campaign’s strength and effectiveness.
According to the authors, the 8 elements of a successful campaign are:
- Policy Development
- Community and Worker Organizing
- Coalition Building
- Powerful Advocacy
Each of these elements is explained in detail and users are offered advice on how to begin to develop each element of a campaign.
The 8 key elements are introduced through a graphic novel depiction of a campaign addressing environment and job concerns. This case study illustrates how the initial efforts of the campaign were defeated, but as the organizing group identified and followed the 8 key elements, they were able to eventually win their demands. This graphic novel is followed by two shorter “text only” case studies describing a Wal-mart and hotel campaign respectively.