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Resource Library > Advocacy vs. Lobbying: Language Guide

Advocacy vs. Lobbying: Language Guide

In a new “Advocacy vs. Lobbying: Language Guide,” Bolder Advocacy Guest Contributor Dr. Sara Watson gives specific advice on the language for funder proposals, funder reports and organizational documents that distinguishes between advocacy (non-lobbying) and lobbying activities.

The brief covers the benefits of careful wording, general language for proposals, and an array of specific terms emphasizing lobbying versus non-lobbying advocacy activities.

For example, words such as “lobby, persuade, convince and win legislative victories” are more associated with lobbying, while “educate, inform, show and advance policy issues” convey non-lobbying activities. Use the best words to show your funders, board, and others that you say what you mean and mean what you say!

Dr. Watson is the founder of Watson Strategies LLC and has a thirty-year career in philanthropy and policy advocacy. She has written a variety of publications on foundation engagement in public policy advocacy.

Resources
  • Sara Watson Co-Branded Adv vs Lobbying Language Guide 2022
    pdf (1.73 MB)

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

PDF
Relevant for:
Subject:
  • Advocacy Capacity
  • Evaluating Advocacy
  • Lobbying
Organization Type:
  • 501(c)(3)
  • 501(c)(4)
  • Community Foundations
  • Nonprofit
Language
  • English
Published Date
03/31/2022
Helping nonprofits and foundations to advance their mission and serve their communities through advocacy.
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